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ChatGPT in the News, Literally

Axel Springer Headquarters in Berlin, Germany

OpenAI partners with Axel Springer, publisher of Politico, Business Insider, the Berliner Morgenpost and other news sources. The idea is that responses to queries in ChatGPT will be able to generate content based on stories from the publisher’s outlets.

New Vision for Chatbots

The announcement is expected to dramatically change some of the content ChatGPT generates. Axel Springer now apparently becomes the first publisher to team with OpenAI in order to provide users with access to ongoing news stories for use in generative artificial intelligence. It remains to be seen how this will work, but the apparent effect is that ChatGPT subscribers will be able to generate up-to-date content from queries on topical subjects like natural disasters and politics.

Axel Springer SE is based in Berlin and provides OpenAI with a global reach as it’s one of the largest mass media publishers in the European Union. The San Francisco company’s announcement says the new partnership represents “a significant step in both companies’ commitment to leverage AI for enhancing content experiences and creating new financial opportunities that support a sustainable future for journalism.”

Bringing Journalism “to the next level.”

OpenAI already has an agreement for access to the archives of the Associated Press, billed as one of the world’s largest news gathering operations, but this latest development raises the prospect users will be able to get links directly to timely news stories. The question becomes what use they will be as there might not be any incentive to do so if the content generated by queries already contains the relevant information the user seeks.

Axel Springer SE operates in more than 40 countries. CEO Mathias Döpfner is quoted as saying: “We are excited to have shaped this global partnership between Axel Springer and OpenAI – the first of its kind. We want to explore the opportunities of AI empowered journalism – to bring quality, societal relevance and the business model of journalism to the next level.”

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